At Relevance®, we believe in radically personal learning at scale. We help organizations worldwide keep their people relevant in a fast-changing world, with leadership programs, talent development and personal development. Our work ranges from a one-day in-house session to global blended programs in multiple languages. With more than 900 facilitators and coaches, we reach over 50,000 participants every year.

From our office in Düsseldorf, we work with companies across Germany, Austria and Switzerland. The DACH team is growing and has a start-up feel. Our headquarters in the Netherlands is part of a family business with more than 40 years of experience in learning and development.

To make Relevance more visible in the region and start more conversations with new organizations, we are looking for a Marketing Manager DACH.

What you will do

You lead marketing for DACH. You turn the expertise of our consultants into campaigns, content and events that start qualified conversations with HR, L&D and business leaders. You report to our Global Marketing Manager and our General Manager DACH. The DACH team sets the market priorities, and the central marketing team in the Netherlands supports you with design, production, marketing automation and brand.

• Build the DACH marketing plan with the local team, focused on priority sectors such as pharma, manufacturing, professional services and finance.
• Run campaigns for target sectors and named accounts via LinkedIn, email and our website, and hand over leads to sales.
• Turn consultant expertise into German and English content: articles, LinkedIn posts, short videos, newsletters and case studies.
• Organize executive roundtables and events, from audience selection and invitations to follow-up.
• Keep sales materials current: the sales deck, proposition sheets, case studies and credentials for our leadership, young talent and personal development offers.
• Adapt global campaigns and assets for the German-speaking market.
• Lead a monthly session with consultants to choose themes and plan content.
• Measure what works, such as qualified conversations, opportunities and conversion by sector, and report on it in HubSpot.

What you bring

• A degree in marketing, communication, business or a related field.
• 2 to 5 years of marketing experience, ideally in consulting, training, HR or other professional services.
• Experience with campaigns, content and events for business decision-makers.
• Hands-on experience with a marketing automation tool or CRM. HubSpot is a plus.
• Native-level German and fluent English, both written and spoken.
• An interest in leadership, learning and organizational development.
• A structured, hands-on way of working and the drive to build something new in a small team.
• You live in or near Düsseldorf, work from our office regularly and travel occasionally within DACH and to the Netherlands.

What we offer

• A role with real ownership: you shape marketing in DACH from an early stage.
• Close collaboration with the DACH team and the global marketing team.
• An international work environment with colleagues in Germany and the Netherlands.
• A central office in Düsseldorf and hybrid working.
• Room for your own ideas, growth and development.

Why Relevance?

At Relevance, you work in an international context while learning stays personal and human. You help organizations develop their people, and you see your work lead to new relationships for Relevance in the region.

Interested?

Apply with the form below: your CV and a few lines about your motivation. We look forward to meeting you.

We do not accept unsolicited proposals from recruitment agencies for this vacancy.