Staying relevant in a rapidly changing world: meet Relevance, the learning company
In this special kickoff episode of The Relevance Podcast, host Koen Birther celebrates the new name of Relevance, formerly known as Schouten Global. Joined by CEO Camiel Gielkens and colleagues Anke Baak and Samer Rashid, they explore what it means to stay relevant as individuals, organizations, and as a global learning partner.
They also share their own ways of maintaining their own relevance. Because we all need to adapt to our fast-pacing industry and society. Relevance supports you in doing so by our blended approach: learning is online, at any time and place. We invite you to join in on the fun!
Guests: Koen Birther (host), Camiel Gielkens (CEO Schouten Group), Anke Baak and Samer Rashid (CEO of Relevance)
“Relevance is about continuous learning—letting go of the old, embracing the new, and staying fit mentally and physically.” – Camiel Gielkens
A new name, a renewed mission
Relevance, The Learning Company, reflects a commitment to helping organizations and employees adapt in a fast-changing world. “The days of doing one job for 40 years are gone. Today, you need to reinvent yourself every five years,” says Camiel.
Blended learning for real behavior change
Relevance champions a blended learning approach that goes beyond traditional classrooms and e-learning:
✅ EdTech + Human Touch – Combining the best of technology and face-to-face interaction.
✅ Learning in the Flow of Work – Embedding learning in daily routines for lasting impact.
✅ Behavior Change, Not Just Knowledge Transfer – Helping people grow personally and professionally.
Scaling learning globally
With over 700 trainers, coaches, and facilitators worldwide, Relevance supports organizations at all levels. “We want to touch as many lives as possible,” says Camiel.
Why diversity matters
Anke and Samer highlight diversity and inclusion as key themes:
🌱 Diverse perspectives drive innovation.
🌱 Psychological safety enables everyone to thrive.
🌱 Cultural awareness makes global learning more effective.
How do you stay relevant?
The team shares their own ways of staying relevant:
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Camiel: Considering a PhD after completing an L&D master’s.
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Samer: Planning to learn something entirely new next year.
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Anke: Getting certified in Positive Intelligence and onboarding new team members.
About The Learning Company Podcast
This podcast explores how organizations and employees can remain relevant in a world of constant change.
About The Relevance Podcast
The Relevance Podcast explores what it means for organizations and employees to stay relevant in today’s rapidly changing world. Our diverse speakers share their expertise alongside personal stories and real-world case studies. Their insights offer practical tips for both your work and personal life – now and in the future.
Listen to more episodes on Spotify.

